Funky food, napBooks and growing jewelry


Freaky functional design by Hafsteinn Juliusson

 

 

In his design, he likes to be involved with society, ecology and tries to avoid mass production. Hafsteinn Juliusson is an industrial designer from Reykjavik, Iceland, living and working in Milan, Italy. Hafsteinn likes to approach design from a new perspective and reach a diverse range of people. As a designer, he has no special focus, he is fascinated by simple things with fun solutions, which have a rich and strong concept. In 2009 he founded HAF, his own company manufacturing and distributing his design products.

Slim Chips, his recent product presented on the Design fair at Milan, is an experiment around alternative types of snack food. The consumption of junk food is very often associated to habits and social rituals that help interrupt the flow of routine daily activities more than to the hunger impulse. The basic ingredient here is edible paper, almost nutriciousless. Don’t get fat, just eat nothing. It’s like eating tasty air, available in mint flavor, blueberry, cheddar or Wasabi.This is a paradoxical product that plays with weapons like irony and nonsense thus leaving the interpretation to the bravest consumers.

The napBook is a laptop case which also happens to be a comfortable cushion. It is designed for students and commercial people of 105 Reykjavík. Whether it be a class at LHÍ, a lengthy business meeting in Borgartún or just the odd journey home the Napbook should come in handy for the restless. It is sewn by a 105 Reykjavík local sewing room and it should be available at the Apple store around the corner.

Growing Jewelry is a redefinition of modern values. It is a clash of jewelry an gardening; couture and organism. The collection of this hand jewelry is designed for people in metropolitan cities and is an experiment in drawing nature toward man, as nature being the presupposition of life.

If you feel like you need one of these products, they can purchased in Hafsteinn´s website.

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